Every word and phrase nowadays has a political connotation or bias. Traditional marketing has instructed us to “say something that everyone can agree with.” But according to the Pew...
Continue ReadingThis is the place for non-profit communications and marketing professionals to get up to speed on the most effective strategies for reaching Millennials and Gen Z. Our goal is to discover what excites young people and share those insights with you.
Every word and phrase nowadays has a political connotation or bias. Traditional marketing has instructed us to “say something that everyone can agree with.” But according to the Pew...
Continue ReadingGetting people under 18 to engage with paid ads is tricky business. One reason is because Facebook doesn’t allow you to show some ad types (like lead gen) to anyone under 18. Another is...
Continue ReadingOverview In marketing, it’s essential to get in the habit of measuring the results of your efforts. Most digital marketers choose to track page views or number of followers on social...
Continue ReadingIf you’re in the liberty space and creating Facebook ads, you may have noticed that your ads are getting rejected more often lately.
Continue ReadingBrand ambassadors do the heavy lifting of your marketing and communications efforts. You create, they spread. Brand ambassadors are the people who comment “first!” on your latest video....
Continue ReadingCopywriting is a keystone skill of any marketer.
Continue ReadingThis is the place for non-profit communications and marketing professionals to get up to speed on the latest and most effective strategies for reaching millennials and Gen Z.
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