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marketing calendar

Marketing to Millennials and Gen Z

This is the place for non-profit communications and marketing professionals to get up to speed on the most effective strategies for reaching Millennials and Gen Z. Our goal is to discover what excites young people and share those insights with you.

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education

The College Alternative: 5 Lucrative Jobs That Don't Require a College Degree
By Rebecca Zeines on November 26, 2019

Get with the times, think for yourself, and realize: you don’t have to go to college to be successful.

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Insider

Search Engine Optimization Strategies for Nonprofits
By David Veksler on November 11, 2019

According to a recent survey by Zogby Interactive, the Internet is by far the most popular source of information and the preferred choice for news ahead of television, newspapers, and...

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education

Micro-School Network Expands Learning Options
By Kerry McDonald on October 29, 2019

The entrepreneurial educators at Prenda, an Arizona-based network of micro-schools, think they have uncovered the right mix of powerful technology and warm, nurturing learning spaces...

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Surveys

Conducting Useful Customer Interviews - Start to Finish
By Grant Brown on October 29, 2019

All your surveys and analytics aren't enough to tell you why your customers use your product. People don't buy things because they're Gen Z or "urban" or some other moniker; they are “...

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Insider

Preaching Beyond the Choir
By Dan Sanchez on September 30, 2019

In addition to building and orienting FEE’s media and marketing operations, YEAR research is reorienting and refocusing FEE’s editorial strategy.

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Insider, education

Great Tools for Teaching Kids Economics and Liberty
By Kerry McDonald on September 25, 2019

It has never been easier or more enjoyable for parents to present these ideas to their kids and help them to deepen their knowledge throughout their teenage years.  

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education

Back to School Alternatives
By Kerry McDonald on September 25, 2019

There's a growing hybrid homeschooling model of learning that uses homeschooling platforms as a springboard for innovation in education.  

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Audience Insights

Building the Framework to Reach Youth Audiences
By Jon Miltimore on August 28, 2019

Understanding a youth audience can be daunting - but there's a framework that shows it can be done.  

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Insider, Audience Insights

5 Ways to Teach Liberty to Young Children
By Nancy Littlefield on August 26, 2019

The best way to preserve liberty for posterity is to make sure that those going into the future understand its importance.

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Marketing Tips

The Myth of the Goldfish-Sized Attention Span
By David Veksler on July 29, 2019

The idea that attention span is shortening, particularly among younger generations is a myth, and the claims are not backed by any evidence. The idea of an "average attention span" is a...

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