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Marketing to Millennials and Gen Z

This is the place for non-profit communications and marketing professionals to get up to speed on the most effective strategies for reaching Millennials and Gen Z. Our goal is to discover what excites young people and share those insights with you.

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Surveys, Marketing Tips

Five tips for asking about race and ethnicity in surveys and forms
By David Veksler on December 22, 2018

Here are five tips for respectful and meaningful collection of demographic data about race & ethnicity: 

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