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marketing calendar

Marketing to Millennials and Gen Z

This is the place for non-profit communications and marketing professionals to get up to speed on the most effective strategies for reaching Millennials and Gen Z. Our goal is to discover what excites young people and share those insights with you.

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Marketing Tips

The Myth of the Goldfish-Sized Attention Span
By David Veksler on July 29, 2019

The idea that attention span is shortening, particularly among younger generations is a myth, and the claims are not backed by any evidence. The idea of an "average attention span" is a...

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Marketing Tips, Audience Insights

Young People's Need for Storytelling, Truth, and Purpose
By Deepthi Chandra on July 10, 2019

To better represent FEE's mission through its user experience designs and digital identity, FEE has conducted marketing research about its target audience, specifically young people's...

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Facebook, Marketing Tips

How to Get More High Schoolers to Convert on Your Paid Ads
By Leisa Miller on January 16, 2019

Getting people under 18 to engage with paid ads is tricky business. One reason is because Facebook doesn’t allow you to show some ad types (like lead gen) to anyone under 18. Another is...

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Surveys, Marketing Tips

Five tips for asking about race and ethnicity in surveys and forms
By David Veksler on December 22, 2018

Here are five tips for respectful and meaningful collection of demographic data about race & ethnicity: 

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Insider, Marketing Tips

Strategies for Fostering Long-Term Engagement with Your Audience
By Leisa Miller on October 26, 2018

Overview In marketing, it’s essential to get in the habit of measuring the results of your efforts. Most digital marketers choose to track page views or number of followers on social...

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Google Ads, Marketing Tips

Marketing Tips

Use This Trick to Discover Who Your Brand Ambassadors Are
By Leisa Miller on September 25, 2018

Brand ambassadors do the heavy lifting of your marketing and communications efforts. You create, they spread. Brand ambassadors are the people who comment “first!” on your latest video....

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Marketing Tips

Want to Write Good Copy? Think Like a Novelist
By Leisa Miller on September 21, 2018

Copywriting is a keystone skill of any marketer.

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Facebook, Marketing Tips

How (and Why) to Use Retargeting in Your Facebook Ads
By David Veksler on September 21, 2018

A key part of FEE’s advertising strategy is retargeting our customers across multiple channels. Retargeting, also known as remarketing or behavioral targeting, is the practice in online...

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