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marketing calendar

Marketing to Millennials and Gen Z

This is the place for non-profit communications and marketing professionals to get up to speed on the most effective strategies for reaching Millennials and Gen Z. Our goal is to discover what excites young people and share those insights with you.

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Insider, Audience Insights

Don't Make This Mistake When Talking to Your Audience
By Leisa Miller on February 19, 2019

  Every word and phrase nowadays has a political connotation or bias. Traditional marketing has instructed us to “say something that everyone can agree with.” But according to the Pew...

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Insider

Introducing FEE's Media Analytics Platform
By David Veksler on January 17, 2019

What is the FEE Media Analytics Platform?

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Insider, Marketing Tips

Strategies for Fostering Long-Term Engagement with Your Audience
By Leisa Miller on October 26, 2018

Overview In marketing, it’s essential to get in the habit of measuring the results of your efforts. Most digital marketers choose to track page views or number of followers on social...

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Reach New Audiences by Partnering with FEE
By David Veksler on October 11, 2018

FEE is seeking partners to collaborate on our efforts to reach millennial and Gen Z audiences in the US. As part of our YEAR (Youth Education & Audience Research) project, we are...

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Insider, Facebook

How to Enable Cross-Posting Videos with FEE on Facebook
By David Veksler on September 21, 2018

Cross-posting videos allows sharing Facebook Videos between Pages without re-uploading a duplicate video.  

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What Is FEE’s Digital Marketing Strategy?
By David Veksler on September 21, 2018

FEE’s mission is ultimately one of marketing. FEE does not do basic research or write academic treatises. We do not contribute to academic journals or conduct economic research. The...

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Insider, Facebook

How FEE Uses Facebook Audience Sharing to Maximize Engagement
By David Veksler on September 21, 2018

As social media has become the primary way for young people to discover brands and ideas, the effectiveness of traditional television/print/radio has fallen. Reaching people interested...

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Five Principles of Effective Marketing at FEE
By David Veksler on September 21, 2018

Let's talk about five principles that help the marketing team at the Foundation for Economic Education (FEE) communicate more effectively with our customers.

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Insider, Facebook

How FEE Is Responding to Facebook's Algorithm Changes
By David Veksler on September 21, 2018

In January 2018, Facebook announced major changes to the algorithm which decides what stories appears in users News Feeds. These changes have substantially affected the visibility of...

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