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marketing calendar

Marketing to Millennials and Gen Z

This is the place for non-profit communications and marketing professionals to get up to speed on the most effective strategies for reaching Millennials and Gen Z. Our goal is to discover what excites young people and share those insights with you.

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Insider, Audience Insights

The Art & Science of Building Strong Creative Teams - Part III
By Sean Malone on July 25, 2019

A Case Study:  FEE Values Art  In this series on building strong creative teams, we've looked at the psychology of shaping innovative work environments and the importance of a clear...

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Insider, Audience Insights

The Art & Science of Building Strong Creative Teams - Part II
By Sean Malone on June 27, 2019

    The Psychology of Creativity and Shaping Innovative Working Environments

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Insider, Audience Insights

The Art & Science of Building Strong Creative Teams
By Sean Malone on May 30, 2019

I’m proud to say that the last few years have been extremely transformative for FEE, taking us from an organization with no professional media capabilities at all to a movement leader in...

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Insider, Audience Insights

Learning to Talk Liberty With People Unlike Us
By Richard Lorenc on April 9, 2019

This post is an adaptation of a talk that Richard Lorenc gave to AFF in Chicago in March 2019. It was originally published on americasfuture.org.

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This Is How We Craft Messaging to Appeal to Different Political Audiences
By Sean Malone on April 2, 2019

Summary of Our Journey to Validating Existing Messaging Models As you know, for the past 2 years we've been investigating ways to reach young people with the ideas of liberty. Rather...

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Insider, Audience Insights

Don't Make This Mistake When Talking to Your Audience
By Leisa Miller on February 19, 2019

  Every word and phrase nowadays has a political connotation or bias. Traditional marketing has instructed us to “say something that everyone can agree with.” But according to the Pew...

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Introducing FEE's Media Analytics Platform
By David Veksler on January 17, 2019

What is the FEE Media Analytics Platform?

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Insider, Marketing Tips

Strategies for Fostering Long-Term Engagement with Your Audience
By Leisa Miller on October 26, 2018

Overview In marketing, it’s essential to get in the habit of measuring the results of your efforts. Most digital marketers choose to track page views or number of followers on social...

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Reach New Audiences by Partnering with FEE
By David Veksler on October 11, 2018

FEE is seeking partners to collaborate on our efforts to reach millennial and Gen Z audiences in the US. As part of our YEAR (Youth Education & Audience Research) project, we are...

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