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marketing calendar

Marketing to Millennials and Gen Z

This is the place for non-profit communications and marketing professionals to get up to speed on the most effective strategies for reaching Millennials and Gen Z. Our goal is to discover what excites young people and share those insights with you.

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Facebook, Marketing Tips

How to Get More High Schoolers to Convert on Your Paid Ads
By Leisa Miller on January 16, 2019

Getting people under 18 to engage with paid ads is tricky business. One reason is because Facebook doesn’t allow you to show some ad types (like lead gen) to anyone under 18. Another is...

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Facebook

Facebook's "Political Content Disclaimer" and What to Do When Your Ads Get Rejected
By Leisa Miller on October 5, 2018

If you’re in the liberty space and creating Facebook ads, you may have noticed that your ads are getting rejected more often lately.

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Facebook, Audience Insights

Facebook Audience Testing Case Study: Elijah McCoy Campaign
By David Veksler on September 21, 2018

The goal of this project was to see if we could effectively market our content to an audience outside our core demographic in a data-driven manner. We picked this video as the test...

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Facebook, Marketing Tips

How (and Why) to Use Retargeting in Your Facebook Ads
By David Veksler on September 21, 2018

A key part of FEE’s advertising strategy is retargeting our customers across multiple channels. Retargeting, also known as remarketing or behavioral targeting, is the practice in online...

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Insider, Facebook

How to Enable Cross-Posting Videos with FEE on Facebook
By David Veksler on September 21, 2018

Cross-posting videos allows sharing Facebook Videos between Pages without re-uploading a duplicate video.  

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Insider, Facebook

How FEE Uses Facebook Audience Sharing to Maximize Engagement
By David Veksler on September 21, 2018

As social media has become the primary way for young people to discover brands and ideas, the effectiveness of traditional television/print/radio has fallen. Reaching people interested...

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Insider, Facebook

How FEE Is Responding to Facebook's Algorithm Changes
By David Veksler on September 21, 2018

In January 2018, Facebook announced major changes to the algorithm which decides what stories appears in users News Feeds. These changes have substantially affected the visibility of...

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