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marketing calendar

Marketing to Millennials and Gen Z

This is the place for non-profit communications and marketing professionals to get up to speed on the most effective strategies for reaching Millennials and Gen Z. Our goal is to discover what excites young people and share those insights with you.

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Audience Insights

Applying Millennial Research to Free-Market Education
By Josh Sanders on October 3, 2018

To further FEE’s “YEAR” project to define new and better ways to communicate the humane values of free-market economics to Millennials, FEE has conducted a survey of existing market...

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Audience Insights

Here's How We Get into Our Customer's Heads (in 8 Simple Steps!)
By David Veksler on October 1, 2018

How well do you know your customers? In 2018, we decided to get to know them on a more personal level, so we hosted four focus groups at a variety of events to get to know them better....

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Facebook, Audience Insights

Facebook Audience Testing Case Study: Elijah McCoy Campaign
By David Veksler on September 21, 2018

The goal of this project was to see if we could effectively market our content to an audience outside our core demographic in a data-driven manner. We picked this video as the test...

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