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marketing calendar

Marketing to Millennials and Gen Z

This is the place for non-profit communications and marketing professionals to get up to speed on the most effective strategies for reaching Millennials and Gen Z. Our goal is to discover what excites young people and share those insights with you.

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Insider, Audience Insights

The Art & Science of Building Strong Creative Teams - Part III
By Sean Malone on July 25, 2019

A Case Study:  FEE Values Art  In this series on building strong creative teams, we've looked at the psychology of shaping innovative work environments and the importance of a clear...

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Marketing Tips, Audience Insights

Young People's Need for Storytelling, Truth, and Purpose
By Deepthi Chandra on July 10, 2019

To better represent FEE's mission through its user experience designs and digital identity, FEE has conducted marketing research about its target audience, specifically young people's...

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Insider, Audience Insights

Insider, Audience Insights

The Art & Science of Building Strong Creative Teams - Part II
By Sean Malone on June 27, 2019

    The Psychology of Creativity and Shaping Innovative Working Environments

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Insider, Audience Insights

The Art & Science of Building Strong Creative Teams
By Sean Malone on May 30, 2019

I’m proud to say that the last few years have been extremely transformative for FEE, taking us from an organization with no professional media capabilities at all to a movement leader in...

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Insider, Audience Insights

Learning to Talk Liberty With People Unlike Us
By Richard Lorenc on April 9, 2019

This post is an adaptation of a talk that Richard Lorenc gave to AFF in Chicago in March 2019. It was originally published on americasfuture.org.

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Insider, Audience Insights

This Is How We Craft Messaging to Appeal to Different Political Audiences
By Sean Malone on April 2, 2019

Summary of Our Journey to Validating Existing Messaging Models As you know, for the past 2 years we've been investigating ways to reach young people with the ideas of liberty. Rather...

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Insider, Audience Insights

Don't Make This Mistake When Talking to Your Audience
By Leisa Miller on February 19, 2019

  Every word and phrase nowadays has a political connotation or bias. Traditional marketing has instructed us to “say something that everyone can agree with.” But according to the Pew...

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Audience Insights

Applying Millennial Research to Free-Market Education
By Josh Sanders on October 3, 2018

To further FEE’s “YEAR” project to define new and better ways to communicate the humane values of free-market economics to Millennials, FEE has conducted a survey of existing market...

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Audience Insights

Here's How We Get into Our Customer's Heads (in 8 Simple Steps!)
By David Veksler on October 1, 2018

How well do you know your customers? In 2018, we decided to get to know them on a more personal level, so we hosted four focus groups at a variety of events to get to know them better....

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