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marketing calendar

Marketing to Millennials and Gen Z

This is the place for non-profit communications and marketing professionals to get up to speed on the most effective strategies for reaching Millennials and Gen Z. Our goal is to discover what excites young people and share those insights with you.

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Insider, Marketing Tips

Strategies for Fostering Long-Term Engagement with Your Audience
By Leisa Miller on October 26, 2018

Overview In marketing, it’s essential to get in the habit of measuring the results of your efforts. Most digital marketers choose to track page views or number of followers on social...

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Google Ads, Marketing Tips

Insider

Reach New Audiences by Partnering with FEE
By David Veksler on October 11, 2018

FEE is seeking partners to collaborate on our efforts to reach millennial and Gen Z audiences in the US. As part of our YEAR (Youth Education & Audience Research) project, we are...

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Facebook

Facebook's "Political Content Disclaimer" and What to Do When Your Ads Get Rejected
By Leisa Miller on October 5, 2018

If you’re in the liberty space and creating Facebook ads, you may have noticed that your ads are getting rejected more often lately.

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Audience Insights

Applying Millennial Research to Free-Market Education
By Josh Sanders on October 3, 2018

To further FEE’s “YEAR” project to define new and better ways to communicate the humane values of free-market economics to Millennials, FEE has conducted a survey of existing market...

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Audience Insights

Here's How We Get into Our Customer's Heads (in 8 Simple Steps!)
By David Veksler on October 1, 2018

How well do you know your customers? In 2018, we decided to get to know them on a more personal level, so we hosted four focus groups at a variety of events to get to know them better....

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Marketing Tips

Use This Trick to Discover Who Your Brand Ambassadors Are
By Leisa Miller on September 25, 2018

Brand ambassadors do the heavy lifting of your marketing and communications efforts. You create, they spread. Brand ambassadors are the people who comment “first!” on your latest video....

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Marketing Tips

Want to Write Good Copy? Think Like a Novelist
By Leisa Miller on September 21, 2018

Copywriting is a keystone skill of any marketer.

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Facebook, Audience Insights

Facebook Audience Testing Case Study: Elijah McCoy Campaign
By David Veksler on September 21, 2018

The goal of this project was to see if we could effectively market our content to an audience outside our core demographic in a data-driven manner. We picked this video as the test...

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Facebook, Marketing Tips

How (and Why) to Use Retargeting in Your Facebook Ads
By David Veksler on September 21, 2018

A key part of FEE’s advertising strategy is retargeting our customers across multiple channels. Retargeting, also known as remarketing or behavioral targeting, is the practice in online...

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