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marketing calendar

Marketing to Millennials and Gen Z

This is the place for non-profit communications and marketing professionals to get up to speed on the most effective strategies for reaching Millennials and Gen Z. Our goal is to discover what excites young people and share those insights with you.

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Insider, Audience Insights

The Art & Science of Building Strong Creative Teams
By Sean Malone on May 30, 2019

I’m proud to say that the last few years have been extremely transformative for FEE, taking us from an organization with no professional media capabilities at all to a movement leader in...

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Insider, Audience Insights

Learning to Talk Liberty With People Unlike Us
By Richard Lorenc on April 9, 2019

This post is an adaptation of a talk that Richard Lorenc gave to AFF in Chicago in March 2019. It was originally published on americasfuture.org.

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Insider, Audience Insights

This Is How We Craft Messaging to Appeal to Different Political Audiences
By Sean Malone on April 2, 2019

Summary of Our Journey to Validating Existing Messaging Models As you know, for the past 2 years we've been investigating ways to reach young people with the ideas of liberty. Rather...

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Insider, Audience Insights

Don't Make This Mistake When Talking to Your Audience
By Leisa Miller on February 19, 2019

  Every word and phrase nowadays has a political connotation or bias. Traditional marketing has instructed us to “say something that everyone can agree with.” But according to the Pew...

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Insider

Introducing FEE's Media Analytics Platform
By David Veksler on January 17, 2019

What is the FEE Media Analytics Platform?

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Facebook, Marketing Tips

How to Get More High Schoolers to Convert on Your Paid Ads
By Leisa Miller on January 16, 2019

Getting people under 18 to engage with paid ads is tricky business. One reason is because Facebook doesn’t allow you to show some ad types (like lead gen) to anyone under 18. Another is...

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Surveys, Marketing Tips

Five tips for asking about race and ethnicity in surveys and forms
By David Veksler on December 22, 2018

Here are five tips for respectful and meaningful collection of demographic data about race & ethnicity: 

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Insider, Marketing Tips

Strategies for Fostering Long-Term Engagement with Your Audience
By Leisa Miller on October 26, 2018

Overview In marketing, it’s essential to get in the habit of measuring the results of your efforts. Most digital marketers choose to track page views or number of followers on social...

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Google Ads, Marketing Tips

Insider

Reach New Audiences by Partnering with FEE
By David Veksler on October 11, 2018

FEE is seeking partners to collaborate on our efforts to reach millennial and Gen Z audiences in the US. As part of our YEAR (Youth Education & Audience Research) project, we are...

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