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Marketing to Millennials and Gen Z

This is the place for non-profit communications and marketing professionals to get up to speed on the most effective strategies for reaching Millennials and Gen Z. Our goal is to discover what excites young people and share those insights with you.

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David Veksler

David Veksler is the Director of Technology at the Foundation for Economic Education. He has worked as an information systems architect for companies including Match.com, Education First, and Liberty.me. David's interests include Krav Maga, biking, Instagram photography, and giving talks on Bitcoin and personal finance.

Insider, Facebook

How FEE Uses Facebook Audience Sharing to Maximize Engagement
By David Veksler on September 21, 2018

As social media has become the primary way for young people to discover brands and ideas, the effectiveness of traditional television/print/radio has fallen. Reaching people interested...

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Google Ads

How FEE.org Gets 30,000 Free Monthly Clicks with Dynamic Search Ads
By David Veksler on September 21, 2018

FEE.org gets about 30,000 clicks from our primary Google AdWords account per month. This is not a lot of traffic – about one day of organic visitors – but the vast majority of Google...

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Insider

Five Principles of Effective Marketing at FEE
By David Veksler on September 21, 2018

Let's talk about five principles that help the marketing team at the Foundation for Economic Education (FEE) communicate more effectively with our customers.

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Insider, Facebook

How FEE Is Responding to Facebook's Algorithm Changes
By David Veksler on September 21, 2018

In January 2018, Facebook announced major changes to the algorithm which decides what stories appears in users News Feeds. These changes have substantially affected the visibility of...

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