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Marketing to Millennials and Gen Z

This is the place for non-profit communications and marketing professionals to get up to speed on the most effective strategies for reaching Millennials and Gen Z. Our goal is to discover what excites young people and share those insights with you.

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David Veksler

David Veksler is the Director of Technology at the Foundation for Economic Education. He has worked as an information systems architect for companies including Match.com, Education First, and Liberty.me. David's interests include Krav Maga, biking, Instagram photography, and giving talks on Bitcoin and personal finance.

Marketing Tips

The Myth of the Goldfish-Sized Attention Span
By David Veksler on July 29, 2019

The idea that attention span is shortening, particularly among younger generations is a myth, and the claims are not backed by any evidence. The idea of an "average attention span" is a...

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Insider

Introducing FEE's Media Analytics Platform
By David Veksler on January 17, 2019

What is the FEE Media Analytics Platform?

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Surveys, Marketing Tips

Five tips for asking about race and ethnicity in surveys and forms
By David Veksler on December 22, 2018

Here are five tips for respectful and meaningful collection of demographic data about race & ethnicity: 

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Google Ads, Marketing Tips

Insider

Reach New Audiences by Partnering with FEE
By David Veksler on October 11, 2018

FEE is seeking partners to collaborate on our efforts to reach millennial and Gen Z audiences in the US. As part of our YEAR (Youth Education & Audience Research) project, we are...

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Audience Insights

Here's How We Get into Our Customer's Heads (in 8 Simple Steps!)
By David Veksler on October 1, 2018

How well do you know your customers? In 2018, we decided to get to know them on a more personal level, so we hosted four focus groups at a variety of events to get to know them better....

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Facebook, Audience Insights

Facebook Audience Testing Case Study: Elijah McCoy Campaign
By David Veksler on September 21, 2018

The goal of this project was to see if we could effectively market our content to an audience outside our core demographic in a data-driven manner. We picked this video as the test...

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Facebook, Marketing Tips

How (and Why) to Use Retargeting in Your Facebook Ads
By David Veksler on September 21, 2018

A key part of FEE’s advertising strategy is retargeting our customers across multiple channels. Retargeting, also known as remarketing or behavioral targeting, is the practice in online...

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Insider, Facebook

How to Enable Cross-Posting Videos with FEE on Facebook
By David Veksler on September 21, 2018

Cross-posting videos allows sharing Facebook Videos between Pages without re-uploading a duplicate video.  

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Insider

What Is FEE’s Digital Marketing Strategy?
By David Veksler on September 21, 2018

FEE’s mission is ultimately one of marketing. FEE does not do basic research or write academic treatises. We do not contribute to academic journals or conduct economic research. The...

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